Kylie Minogue opened Essential in The Gay Village in June 2000 and it went on to be one of the biggest gay clubs in the UK, winning multiple awards and raising over quarter of a million pounds for gay charities. In 2020 five thousand people signed an online campaign to “Bring Back Essential” and in August 2021 the first sold out club night was held in the Albert Hall on Peter Street, Manchester. Following on from the success, Essential held the official Manchester Pride party in 2022. I created all of the brand visuals and promotional posters for these events, alongside merchandise and a website with online store. I also worked on promotional videos for both events.